We live in an era where consumers are bombarded with information. Through social media and the internet, knowledge and information are shared between millions of consumers worldwide, exposing the workings of small and large companies. Businesses can no longer ignore the participation of a larger audience in their operations.
Companies should take a stance on important social issues to build a brand that consumers trust and respect. All businesses must do more than seek strong profit margins for success; being socially responsible is part of business survival in today’s economy. The purpose of corporate social responsibility is to give back to the community, participate in philanthropic causes, and provide positive social value. Companies should also integrate social and environmental concerns in their business operations and interactions with their stakeholders.
Corporate social responsibility can be managed internally, or through a partner that helps create a valuable programme. CPI SA is a public charity, registered as a non-profit company. Our knowledge of the social environment is comprehensive and relevant. We specialise in adding value to benefit both our partners and beneficiaries.
What does a corporate social responsibility programme add to your company?
- A well-managed social responsibility programme will add value to your company’s publicity exposure.
- Connecting your company’s social responsibility programme to your publicity and media strategy will create possibilities for new campaigns and marketing opportunities.
- Being a socially responsible company can bolster a company’s image and build its brand.
- Social responsibility empowers employees to leverage the corporate resources at their disposal to do good.
- Formal corporate social responsibility programmes can boost employee morale and lead to greater productivity in the workforce.
- Embracing socially responsible policies goes a long way towards attracting and retaining customers, which is essential to a company’s long-term success.
Companies are increasingly ramping up their focus on social responsibility, whether it’s championing women’s rights, protecting the environment, or attempting to obliterate poverty on a local, national, or global level. From an optics perspective, socially responsible companies project more attractive images to consumers and shareholders alike, which serves to affect their bottom lines positively.
Social responsibility and ethical practices are vital to your success. The 2015 Cone Communications/Ebiquity Global CSR Study found that a staggering 91% of global consumers expect businesses to operate responsibly to address social and environmental issues. Furthermore, 84% say they seek out responsible products wherever possible.
As the above statistics show, consumers are increasingly aware of the importance of social responsibility. Many individuals will gladly pay a premium for goods, knowing that part of the profits will be channelled towards social causes near and dear to them. Consumers also actively seek products from businesses that operate ethically. CSR demonstrates that you’re a business that takes an interest in broader social issues, rather than just those that impact your profit margins. This image will attract customers who share the same values.
That is why the way we handle our donor funds is unquestionably judicious and focused.
Companies can likewise witness increased foot traffic if they enhance the local community. CPI SA offers a comprehensive corporate social responsibility service to individuals and institutions to create unique solutions that will directly impact your local community, create awareness and reach your target market. Our unique model can be implemented seamlessly, effortlessly, and successfully within an organisation or company’s framework.
CPI SA guides an organisation or individual to best apply their annual social budget for their optimal benefit.
Our seven objectives (Humanitarian, Health,
Education, Language/Culture, Land/Housing, Conservation/Environment and Animal
Welfare) offer comprehensive benefits to corporates and can be transformed into
a sustainable investment. We
understand the essence of your business and the importance of your financial
output. That is why we want to create a transparent, targeted corporate social
responsibility programme for your company that generates maximum value.